What's so great about Ionic Technology?

Question:
What’s so great about negative ions? – EVERYONE asks this one!

Answer:
Great question! For this answer we looked at one of the most ionic irons out there: The CHI Original flat iron. According to CHI – they are like the godfather of flat irons, so they know what they’re talking about – negative ions are very important in the hair straightening, or better yet, the hair smoothing process.

Everyone’s hair carries a positive electrical charge that is caused by dryness. Over time, this positive charge increases, and as your hair becomes drier, more hair cuticles open, creating ‘ragged’ unhealthy looking (and feeling) hair that is difficult to style, and let’s be honest, looks like it has seen better days. Enter the flat iron, or even the hair dryer that creates negative ions.

When the flat iron or hair dryer is heated, negative ions are created. The negative ions created by the appliance cancel out the positive hair charges, and while you glide down your hair with the iron, or blow dry, you smooth down those ragged open hair cuticles. That’s why I said hair smoothing instead of hair straightening. If you use your flat iron to create curls it will still smooth down the hair cuticles allowing them to lay flat and frizz free, but still enable it to curl. Nice! Remember, flat irons aren’t just for straightening anymore.

Smoothing down the hair cuticles will seal in your hair’s own natural oils and moisture. This is very important to the health and look of your hair. An increase in natural oil creates healthier, more vibrant looking hair that is also more manageable and full of shine (instead of dry and dull locks). This will also explain why your highlights look brighter when you use your flat iron too.

So in the flat iron world, nothing is more positive than tons of negative (ionic) activity!

-CurlyBelle