Heidi Pratt, (formerly Heidi Montag) the star of The Hills and the new I’m a Celebrity … Get Me Out of Here reality shows, has just announced that she is launching a new line dry shampoos. On the show, I’m a Celebrity … Get Me Out of Here it was Heidi’s luxury item of choice that she chose before going to the jungles! Heidi was also flaunting the product on The View as well. Heidi has now decided to cash in and make her own line of dry shampoos. Read more about Dry Shampoos here.