Flat iron, hair dryer, and curling iron technology terms have gone through the roof!  “This dryer has ionpialia technology” or “Get the latest in timonia torque” is what it all sounds to me.  Gibberish!  So I did a quick investigation of these hair appliance terms to help expose the true meaning!  Guess what I found – this stuff really means something and can do wonders for your hair.

What is Tourmaline and why is it important in a styling product?
Tourmaline is a precious gemstone.  When heated, it naturally releases negative ions and far-infrared heat, both of which benefit hair by reducing static and frizz to increase shine. Far-infrared heat is gentle and eliminates potential heat damage to hair.  This is definitely good!

What is Titanium and why is it important in a styling product?
Titanium is a unique metal, as strong as steel but 40% lighter!  It’s the smoothest surface available in a styling tool, retains higher heat longer and distributes temperatures consistently across surfaces.  The end result is less styling time and healthier hair.  I have been using a titianium plate flat iron and think it is definitely better than its ceramic counterpart.  Quicker styling time, higher heat, and a very smooth surface.

What is Ionic and why is it important in a styling product?
Ions close the hair cuticle and reduce the static electricity that dulls hair and causes fly-away frizzies.  During dry winter months this is key!  Ions also break water molecules into tiny, micronized clusters for deeper moisture penetration into hair, and hold the moisture longer for silkier and shinier hair.