Everybody I mean everybody I know colors their hair! Colorists are always asking me for hair color that doesn’t have ammonia. When I heard about INOA from Loreal Professional I knew this was the answer. Can you imagine sitting in a color chair, getting your hair color, but there is no nasty smell or odor! You will love INOA!

INOA stands for INNOVATION NO AMMONIA and it’s the first permanent professional hair color to use the breakthrough ODS Technology (Oil Delivery System). ODS is a break through oil-based delivery system that maximizes the effectiveness of the permanent haircolor process, while providing 2x more lipid protection to hair (compared to our leading professional permanent haircolor brand). The revolutionary INOA haircolor system comes in 3 parts: Oleo Gel + Rich Developer + Color Concentrates. It allows for lightening up to 3 levels and ensures an exceptionally even color from scalp to ends. INOA offers extraordinary results while taking the client’s haircoloring experience to new levels: no odor, optimized scalp comfort and supreme respect for the hair. It is available in 49 shades that offer an exact and predictable color palette, with up to 100% coverage of white hair.

That is innovation. I love when companies take things just a little further to provide their customers with something just a little bit more.