Cosmoprof Trend #4
Argan Oils, So Soft Hair
I have to admit there was much less hype over the Argan Oil products this year. Companies that were once prominent on the show floor were no longer there. That being said companies like Marrakesh Oil, Macadamia Oil, and DermOrganics still showed strong this year. MoroccanOil had a private meeting room so we couldn’t see what they had new. I guess exclusivity is key?! Companies launched new skin care products, more hair care products like shampoos and conditioners and new oil lines. This category will definitely not be going anywhere but I still love my Maijan Argan Oil.