Cosmoprof Trend #5

Eco-Favs – Still Struggling to Get Attention

I am a die heart Eco Organic user of all products.  I love the all-natural products as you all know.  At Cosmoprof I saw a handful of Organic/All-Natural product companies trying to introduce their pure products but for some reason this category is a difficult one.  Even larger companies like Zotos International, a leading manufacturer in hair care products, is launching their Pure natural lines.  Will they get the fan fare?  Is Organic and All-Natural really mainstream.  Only time will tell.   Maybe soon this category will grow and women will ask for it.  I can say post show that it still maybe a little while.