At the Marc by Marc Jacobs show, Redken consultant Guido reinvented one of his looks from the 90s for a funky ponytail.

Get The Look:
Guido explains how to get this look with Redken products.

Apply satinwear 02 ultimate blow-dry lotion to damp hair and blow-dry.

Pull hair back into a ponytail at the occipital bone and secure with an elastic – make sure no part is showing, and that it’s clean off the face.

Flip the ponytail towards the front of the head, and about 2 inches above the elastic, secure the hair with a silver clip.

Then flip the ponytail back down towards the nape of the neck and about 2 inches below the elastic, secure with a 2nd clip to create a bump effect.

Spray the entire shape with forceful 23 super strength finishing spray.

Pull a few pieces out from the bump and spray with forceful 23 super strength finishing spray to create an aerodynamic effect

Finish the look by adding a heavy amount of glass 01 smoothing serum to the area from the hairline to the elastic for a high shine look.