Pureology has gone pink to support Breast Cancer Awareness! In support of BCA, Pureology presents PureVolume Shampoo, Conditioner, and Blow Dry Amplifier – all in pink! This set is limited edition, and retails for only $39. Such a fabulous price for a great cause. This set is available now in salons! In addition to this special set, Pureology is donating $20,000 to Susan G. Komen For The Cure.