Over 50% of women in America color their hair.  What is the biggest complaint?  Damage and dryness caused by the coloring.  I know the StyleBell Readers would agree!  We need a hair color that is permanent that will not damage our hair!

Finally, a company has heard our rants!  Redken has launched, Chromatics Prismatic Permanent Hair Color, an innovation Professional Hair Color that eliminates hair damage and dryness and actually fortifies your hair!     This NEW Chromatics Prismatic Permanent Color leaves hair 2X more fortified all with zero ammonia (which means NO ODOR!!), up to 100% gray coverage and a luxurious product experience.

“Redken’s NEW Chromatics Prismatic Permanent Color leaves my clients’ haircolor so vibrant – they love it!” says Tracey Cunningham, Celebrity Colorist and Redken Creative Consultant for Color.  “My clients love how shiny and conditioned their hair feels.  It takes them straight from the salon to the red carpet.”

How can a hair color, like Chromatics, do all of this?
Chromatics Prismatic Permanent haircolor uses ODS² (Oil Delivery System) + Protein Extract Technology, a breakthrough new salon color technology exclusive to Redken.  Hair is enveloped in a layer of protective oil, while long-lasting color dyes and protein extracts are propelled remove deep into every strand. The result is hair that looks and feels stronger, with brilliant color.

I observed a number of the Chromatics after models and their hair had a radiating quality.  It was truly prismatic.  When they would walk you could see almost a diamond shimmer quality to the color.  When the hair is soft and healthy it has an amazing shine!  The reds look vibrant and the browns luminous!  Bravo Redken!  For more information and to locate a salon near you visit  Redken.com.