Pureology knows that red hair requires extra care, as red and copper haircolour shades fade faster than other shades. From strawberry blonde to mahogany and everything in between, Pureology is excited to introduce Reviving Red, the first oil-infused system specifically designed to restore, protect and illuminate all shades of red and copper colour-treated hair. The Reviving Red system maintains the vibrancy of red and coppers, even after 30 washes*!

“As a redhead myself, I understand what my clients’ issues are with maintaining the vibrancy of their red. With Pureology’s new Reviving Red system, I can attest to my haircolor’s lasting radiance and vibrancy to all of my clients firsthand,” says Ruth Roche, Pureology Artistic  Ambassador. The Reviving Red system of concentrated oil-infused formulas delivers protective Jaljala oil and Lycopene extract to help prevent colour bleeding and fading. The Reviving Red system also features the Oleo Antifade Complex, exclusive to the Pureology Oil-Care segment, which is composed of a powerful blend of sunflower oil to replenish hair’s natural lipid layer and sunflower seed extract to protect hair from free radical aggressors. The result is multiplied colour vibrancy and longer lasting hair colour, guaranteed.

This system includes a full range of products that are designed to not only preserve hair colour from root to ends with a shamp’oil, conditioner and illuminating caring oil, but also maintain colour radiance even longer via colour depositing conditioning treatments.

Replenish

Concentrated Shamp’Oil maintains vibrancy and replenishes hair while delivering 4X the active ingredients to drastically replenish the protective lipid layer and seal the cuticle.

Condition

Reflective Condition detangles and helps restore the fiber

Shine

Illuminating Caring Oil noticeably increases vibrancy and shine of red and copper shades

Enhance

Reviving Red Red Reflect Enhancer colour depositing conditioning treatments infuse hair with red tones, while Reviving Red Copper Reflect Enhancer colour depositing conditioning treatment infuses hair with copper tones, between salon visits. When used weekly after Reviving Red

Shamp’Oil, they provide optimum colour retention, shine and salon fresh looking colour vibrancy.