Brands Uncovered

Elchim – The Ferrari of Hair Dryers

Elchim Italian products are characterized by the unmistakable quality and style than can only come from European design. Elchim has been providing salon professionals around the world with products of the highest 1942. As an international leader in salon appliances, Elchim creates the perfect balance between power, performance and working time. Elchim’s high pressure technology…

Have You Met HAI?

HAI elite of San Diego, California, have created both HAI classic and HAI elite fine ceramic styling tools and implements. The president of the company, Richard Ouellette is a hairdresser and an inventor who felt that stylists around the world needed tools that would allow them to enhance their creativity by straightening, smoothing, curling, and creating…