Tag Archive for hair treatment

Joico is Full of …. Keratin

The History of Joico During the early years, Joico was looking for a way to create hair care that delivered the most effective reconstructive process. Although the company began with a formula using nucleic acids for reconstruction, within one year another important discovery occurred that would forever change the hair care industry. Joico’s scientists discovered…

Fix My Overworked Hair!

My hair is overworked, what do you suggest to get it back in condition? I use my blow dryer and flat iron everyday and my hair is long, dry, and color-treated, you name it. Thanks!  -Mindy via email Answer: Hey, that sounds like my hair from time to time – LOL! First I would suggest giving…